HEALTHCARE &
LIFE SCIENCES

Whether you’re a provider, payer, or MedTech company, we have experience helping clients in the Healthcare and Life Sciences Industry maximize their ROI in the Salesforce platform. If you’re looking for strategic guidance and support with your Salesforce org, our Salesforce Excellence Program (Premium Managed Services) is the best fit. If you’re in need of day-to-day help with tasks on the Salesforce platform and see the benefit of working with a firm vs. hiring internally, then our Managed Services offering is the way to go.

The Healthcare and Life Sciences Industry has come a long way on the technology front in the past 20 years, but they still lag far behind other industries. The HLS companies that decide to embrace technology have an instant advantage over their competitors. Any medical device company that isn’t arming their sales team with the top-level CRM and automation technology will 100% lose the relationship game.

‍Health Cloud allows you to collaborate efficiently, deliver personalized care, and automate health operations while Life Sciences Cloud gives you an end-to-end, intelligent engagement platform for clinical and medical through commercial.

The standards for the healthcare “experience” are at an all-time high with the recent addition of internet-first providers. Consumers expect ease of use, excellent communication, and accessibility of information. Health Cloud and the core suite of Salesforce products allow you to deliver personalized engagement with a unified view, smart patient management, and a connected engagement experience. Health Cloud is HIPAA compliant and can be integrated with Electronic Health Records (EHRs).

‍In Action: By providing solutions for Sales Cloud, Marketing Cloud, and CRM Analytics, our client in the healthcare industry can better connect with their patients and provide personalized care. We built better integrations with third-party healthcare systems, such as Baritrax360 and AdvancedMD, ensuring that sales users had visibility into essential patient information. This data was also sent to Marketing Cloud Account Engagement (Pardot) for more targeted marketing. These enhancements and improvements led to significant gains in efficiency, reliability, and overall business performance.

Health Cloud extends the value of Service Cloud and Sales Cloud, including all the features of Service Cloud — from case management to contact center. Complemented by the expertise of a wide range of industry professionals, Health Cloud is designed to solve a specific set of business needs for public health, providers, payers, pharmaceutical and MedTech organizations. 

Salesforce Data Cloud allows you to personalize care with a holistic view of your patients and members that combines multiple data sources. By analyzing data on an ongoing basis, healthcare organizations can identify areas for improvement, implement evidence-based practices, and strive for better patient care. Health Cloud Einstein 1 Edition for Sales and Service both come with everything from Unlimited Edition, plus Sales and Service Einstein AI, Data Cloud, Slack, and more.

‍In Action: We helped a healthcare provider develop several use cases for how Salesforce Data Cloud could benefit their business. We recommended a solution for ingesting external data sources (behavioral data from their website) to harmonize with the unified individual. By associating a patient’s Chart Number with Party Identification, our client can take multiple patient data sources, set up matching rules, and resolve multiple records into a single unified individual. By unifying duplicate patient data to align interactions, our client can increase productivity and efficiency, access accurate patient history, and increase retention rates.