MEDIA & ENTERTAINMENT

Communications

We Help Media Companies Maximize Revenue and Grow Customer Loyalty with Salesforce

We help companies in the Media and Entertainment Industry sell and service smarter with Salesforce solutions that combine the power of CRM + Data + AI. 

We’ve consistently demonstrated our ability to drive operational excellence, streamline workflows, and elevate the customer experience within the Media and Entertainment Industry. From helping a global media company improve efficiency by switching from NetSuite to Salesforce to developing Salesforce CPQ solutions for a company to enhance their quoting processes, we’re committed to driving innovation and delivering value for our clients.

We’ve worked with a variety of innovative media and entertainment companies to deliver solutions that meet this demand, including:
  • Television Production
  • News Media 
  • Streaming Media
  • Print & Publishing
  • Advertising
  • Live Entertainment Venues
  • Cable & Satellite Providers
  • Music Industry
  • Professional Sports Teams
Salesforce Media & Entertainment industry collage

Customer Stories: Media & Entertainment

A Global Media Company Transforms their Sales Operations by Making the Switch from NetSuite to Salesforce

Making the switch from NetSuite to Sales Cloud has empowered our client's sales team to operate more efficiently, driving better performance and enhancing client connections.
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Salesforce CPQ Modernizes Sales Processes for a Media and Entertainment Company

By implementing Salesforce CPQ and integrating DocuSign, our client in the Media & Entertainment Industry has not only streamlined the pricing process, but also facilitated improved contract management and renewals.
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A Branding & Advertising Agency Unifies the Customer Experience with Sales Cloud

Sales Cloud provides our client in the Media & Entertainment Industry with a 360-degree view of their customers.
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See How A Tech Company Delivers Stellar Customer Experiences

By improving the lead generation and sales processes for a technology leader, our client can now deliver top notch customer experiences.
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solving things with the power of Salesforce

Customer Success Stories: Media & Entertainment

Our client, a top media company, struggled to find the right solutions for their sales and quoting operations. They were using standard quoting with Sales Cloud and needed a more robust product to handle their complex quoting and pricing needs.

To solve these challenges, our client opted for a comprehensive solution – the implementation of Salesforce CPQ (Configure, Price, Quote) and the integration of Docusign. CPQ streamlined the quoting process for our client by centralizing product configuration, pricing, and quoting within the Salesforce platform.

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Salesforce for the Media & Entertainment Industry: Common Questions

I need ongoing support with my Salesforce org. How can I manage my solution?

Not every company is the same, which is why our Managed Services offerings are tailored to fit the unique needs of your business. Whether you’re an advertising agency, media company, or production company, we have experience helping media and entertainment businesses grow their revenue and increase customer retention.

If you’re looking for strategic guidance and support with your Salesforce org, our Salesforce Excellence Program (Premium Managed Services) is the best fit. If you’re in need of day-to-day help with tasks on the Salesforce platform and see the benefit of working with a firm vs. hiring internally, then our Managed Services offering is the way to go.

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How can I Increase customer lifetime value and reduce churn rates for my customers?

Distribution is key for many companies in the industry. The Marketing Cloud suite of products allows you to communicate the right message at the right time through the right channel with AI-powered personalization and fully-integrated audience data. This helps you build continuity and trust with your audience.

In Action: By helping a company that operates at the intersection of tech and media enhance their Marketing Cloud org, our client was able to visualize and act on critical data — significantly improving the customer experience and improving retention rates.

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I’m struggling to standardize my revenue operations. How can I grow my sales revenue and maximize my advertising sales revenue?

The media and entertainment business has some of the most complex quoting needs out there. With Sales Cloud, sales reps can improve efficiency by taking advantage of automated, intelligent sales tools that can all be accessed from a single platform. We’ve helped companies in the Media and Entertainment Industry implement the perfect mix of Sales Cloud products — from Sales AI tools to automated prospecting with sales cadences in Sales Engagement — to help sales teams win more deals.

In Action: By helping a global media company migrate from NetSuite to Sales Cloud, the sales team has access to more accurate pipeline reporting and opportunity tracking, ensuring no opportunity is missed or overlooked. Advanced reporting tools provide the sales team with the ability to generate accurate and detailed pipeline reports, leading to more informed decision-making and improved revenue operations. 

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I’m struggling to scale content creation. How can I streamline production and operations?

With Salesforce you can easily streamline the entire process of content production and increase productivity with automation production broadcast software. Products like Media Cloud allow you to automate your advertising sales processes while Service Cloud AI products and features can help you automate routine tasks and boost field team productivity. With Salesforce, you can not only reduce your overall operating expenses, but also increase productivity by eliminating manual and redundant workflows.

In Action: By developing Salesforce solutions for a branding and advertising agency, our client was able to centralize their business processes in a single application, including their project management operations. Working from a single platform has improved team collaboration and communication. Instead of wasting time working in separate systems, our client now has an accurate and real-time depiction of the prospect-to-client-to-project lifecycle.

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I’m struggling with subscriber retention. How can I grow my subscribers?

Salesforce helps media companies attract new subscribers, drive engagement, and optimize subscription lifecycle management with AI-powered subscription management software. Easily onboard new subscribers with media-specific Salesforce CPQ solutions that allow you to personalize the acquisition process.Improve the customer experience with Service Cloud Einstein features such as AI-powered chatbots and Einstein Copilot — your CRM AI assistant that can help service agents quickly summarize support interactions and create helpful knowledge articles. 

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What can we do for your business?

At Kelley Austin we're proud to provide tailored Salesforce solutions across a variety of industries. Our expert knowledge and many years of experience in all aspects of the Salesforce ecosystem have earned us high levels of satisfaction from our clients.

We're ready to find the right solutions for your industry today.

Testimonials

Our Clients Say

“The team at Kelley Austin has been a strong partner. We are moving fast and they are responsive and proactive when necessary. Communication is clear, concise, and on-point. They’ve been thoughtful and responsive to our needs and our users in detailed design and UAT. Looking forward to moving ahead in next-steps.”
— Media & Entertainment Industry Client