With the holiday season upon us, many marketers are scrambling to meet holiday campaign deadlines and reach their customers at the right time with the right (highly personalized) messaging.
With shoestring marketing budgets and the increasing need to meet evolving customer expectations, having a centralized marketing platform with trusted data is a must. Utilizing safe and trusted data to segment your customers is crucial for getting relevant content and messaging to customers when they actually want to engage with your business.
As technology continues to advance at an unprecedented rate, marketers are turning to innovative solutions to streamline their strategies and engage customers in more meaningful and creative ways.
With the power of AI, GPT and automation, it’s easier than ever to scale content and craft marketing campaigns that are uniquely tailored to your customers. Salesforce is at the forefront of this innovation and in recent months has unveiled several GPT-powered products, including Marketing GPT.
With Marketing GPT, you can create personalized, relevant, and engaging experiences with generative AI and trusted first-party data.
Features such as Segment Creation allow marketers to quickly create audience segments and improve targeting using natural language prompts and AI-driven recommendations. You can also generate personalized emails for speedy A/B testing, cutting your writing time down nearly in half.
These are just a few of the features that make Marketing Cloud GPT a powerful product for marketers, with 60% stating generative AI will transform their role. But even with more data than ever, knowing how to use data effectively to connect with your customers can be overwhelming for marketers.
Let’s take a look at how Data Cloud allows marketers to bridge the data gap by connecting first-party customer data using prebuilt integrations.
With so much data at marketers fingertips these days, making it work for your business and developing actionable insights is not always easy. Enter Salesforce Data Cloud and you get a powerful data platform that allows you to activate all your customer data across Salesforce applications.
Data Cloud allows marketers to:
As Salesforce continues to invest in AI-powered products and features, the focus on combining AI and data is critical. Data helps AI do its job and can help marketers do their jobs more efficiently by boosting productivity.
By unifying and harmonizing your data with Data Cloud, marketers can scale insights with AI, and deliver personalized customer journeys across marketing, advertising, commerce, service, and more.
AI and personalization are two buzz words that go hand in hand these days with marketers expected to deliver tailored content to customers based on their behavior and preferences. Marketing Cloud Personalization (formerly Interaction Studio) is a creative workshop where marketers can craft personalized experiences at scale.
With Marketing Cloud Personalization you can:
Einstein for Marketing Cloud also offers two powerful tools that can help marketers drill down their personalization efforts even further:
Einstein Recipes is an AI-powered tool that helps businesses discover and implement predictive models for various processes. With Einstein Recipes, you can create configurable algorithmic strategies to present each customer with customized product and content recommendations on your website, in emails, or in an app.
When these recommendations pop up for your customers at just the right time, they can help increase cart value and encourage your customers to keep engaging.
When you see phrases on an e-commerce site such as “pick up where you left off” or “you might also like”, chances are that experience was made possible with a recipe built in Marketing Cloud Personalization.
Einstein Decisions automates the process of deciding who sees what content on your website, so you don’t have to manually create complex rules.
By capturing whether a user is a returning visitor, what device they’re on and other relevant information, Einstein Decisions can then use machine learning to predict the value of showing an offer to a particular user.
Einstein Decisions essentially removes the guesswork (and headaches) for marketers when it comes to deciding which promotion to display on your home page or elsewhere.
Salesforce Model Builder is a tool that enables users to create, train, and deploy custom machine learning models within the Salesforce platform, allowing for the development of predictive capabilities tailored to specific business needs.
Model Builder is part of Einstein Copilot Studio, a suite of tools that helps businesses build and deploy AI-powered applications without compromising data privacy.
With Model Builder you can easily integrate your preferred predictive and generative partner AI models. Model Builder improves applications with AI predictions and auto-generated content, making processes more efficient.
Model Builder allows you to:
By training and fine-tuning predictive and generative partner AI models, Model Builder equips Einstein Copilot with more accurate insights and content tailored to unique employee or customer dynamics.
With 45% of executives increasing their investments in AI, adopting AI tools early on can help businesses drive revenue while reducing costs as well as deliver meaningful and relevant customer experiences.
The fusion of AI, GPT, and automation tools has made data more accessible than ever, paving the way for a new era of personalized marketing experiences.
At Kelley Austin, we have a dedicated team of Marketing Cloud experts who are ready to help you implement the right Salesforce AI and GPT tools for your business. Wherever you are in your Marketing Cloud journey, we’re here to help guide you through any pain points and simplify the process of implementing AI.
We’ve worked with businesses across industries to help them implement a Marketing Cloud strategy that blends the power of AI, data, and automation. We believe that integrating Salesforce AI and GPT tools with your business doesn’t have to be complicated and overwhelming.
Let Kelley Austin take your marketing and AI strategy to new heights! Get in touch with our team today to learn more about the possibilities of Marketing Cloud and AI.
At Kelley Austin we're proud to provide tailored Salesforce solutions across a variety of industries. Our expert knowledge and many years of experience in all aspects of the Salesforce ecosystem have earned us high levels of satisfaction from our clients.
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